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Articling: AI Makes Consistent Content Marketing Possible for Busy Lawyers

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One of the biggest issues attorneys have with developing effective content marketing profiles is that they can’t find the time to write or produce the content they ultimately need to distribute .  That’s always been the sticking point.     Enter AI, which is taking the world by storm, via ChatGPT , a generative AI tool, which will produce information for you based on queries, or ‘ prompts’ .  Effectively, you ask it to do something, and it will .  So, you can ask ChatGPT to draft you a 250-word blog post, on a specific topic .  And, you can then tweak it (via additional prompts), as you see fit .  Even if what ChatGPT produces is not the final version , that’s okay – because if it gets you 90% of the way to the finish , you can polish it from there .  With ChatGPT, you can crank out content, like it was coming off an assembly line.   The good news is that most of the generative AI tools you would use at this point are free – though, Ch...
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Your Regularly Scheduled Programming: Why Your Law Firm Needs a Data Security Management Document

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Data breaches are quite common for small law firms; and, they happen far more often than you might expect .  The obvious implication is that one could happen to you .     But, if you create and observe a data management program, you’ll be able to reduce your risk significantly – since that document will force you to outline data security threats + how to manage them.   Some states actually require businesses that maintain certain types of sensitive data to build and maintain a written information security program (WISP); but, even if you’re not required to do so, it’s still a good idea .     Neither does the document itself need to be overlong .  For a small business, 2-4 pages is probably enough coverage.     The truth of the matter, though, is that, if you’re not managing your data: it’s managing you.     . . .     We’ve got a template WISP .  Just reach out, and we’ll send it to you.   Through a...
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A Domain By Any Other Name: Do You Need a .Esq?

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For a while now, alternate domain extensions have been available, beyond the traditional . com.  Of particular interest to attorneys is that .law and .lawyer have been available for a little while now ; .esq is also available .  That’s more inline with the .attorney extension – also available .  One of the advantages of buying new domain extensions is getting access to basic domain names that have long been unavailable under the traditional .com formation .  Like, you could have bought personalinjury.esq , if you were quick on the trigger .  (Yeah, it’s already taken.)  But, now that the most desirable domains are already gone, is it still wor th buying a .esq domain?   There are, of course, pros and cons .  In the positive column, having a .esq domain positively identifies you/your business, as a law firm .  (Assuming consumers understand what an ‘esq’ even is – most of your referral sources (at least those who are attorneys) will...
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