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Showing posts from March, 2021

Paper Tiger: The Best Way to Start Scanning Your Documents

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If you ever want to stop practicing law, and become a business management consultant, here’s how you do it: When lawyers ask you about going paperless, recommend the  Fujitsu ScanSnap ix500 .  It is, hands-down,  the best scanner for law firms on the market; and, in over a decade of consulting work, I’ve never had a single complaint about it.  It’s fast, it’s wireless, it works on both PCs and Macs, it’s portable and it comes with PDF conversion software.   This version of the ScanSnap is under $500, and you can usually find discounts online, at sites like  New Egg .   If you want to go paperless, but have been stymied by figuring out what hardware you need to get started, now you’ v e got your answer.     This is not a product pitch, and I’ve never received a penny from Fujistu  --   i t’s just my opinion, backed by long experience.  However, if you find that the ScanSnap ix500 does not suit your needs,  there are other versions of the ScanSnap available ,  including some smaller ones

Training Day: This Is One Reason Law Firms Need Intuitive Software

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Law firms have never been particularly great at onboarding of staff, including associate attorneys.  I suspect that most lawyers agree that effective staffing is essential; but, most attorneys are so deep into the substantive work they do that they don’t prioritize training.  At the same time, attorneys usually just let their technology wash over them, using what they’ve always used, while again focusing on their substantive work, and  fearing the productivity dip inherent in adding new software.  In law firm management, however, having the right technology and placing the right staff are inherently tied together. Let’s take it as a given that law firms do not, and will not, allocate extensive resources to onboarding new employees.    Let’s also assume that modern associates continue to be primarily trained in substantive law in law school, and that they are more comfortable with technology than their predecessors.  As noted above, senior lawyers and managing attorneys  very much prefe

It’s a Goal!: Developing Revenue Projections for Your Law Firm

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Law firms operate between ad hoc decionmaking and fire-putting-out.  It’s the natural state of the law firm manager.  That being said, humans have been improving on the state of nature since there have been humans.  So, it’s maybe not the worst thing in the world if this is the year you decide to put together revenue projections for your law firm.   If you’ve never done it before, start now.  (Don’t wait until January, and cram this in, like everything else in your life.). The reason you create revenue projections for your law firm is because you need goals, just like everybody else. If you don’t have revenue goals to strive for, you’re far more likely to accept the status quo (even if you don’t like it), and your law firm will begin to stagnate.  Applying revenue goals applies pressure, gets you out of your comfort zone and (spoiler alert): will likely mean you actually make more money, even if you don’t ultimately hit your projections right away.     If you’ve never made revenue proj

Write This Down: Content Marketing is Cheap and Effective

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Despite changes to advertising rules, lawyers have marketed themselves in much the same way for generations.  You find an office space, you go out and network, you do good work, and more work comes in.  But, as consumers have become more discerning, and as law firm choices continue to proliferate, lawyers continue to stick with the same marketing strategy they always have.  There is, however, a cost.   As more and more potential law firm clients look for lawyers online, lawyers ignoring that medium risk decreased intake, and consequently decreased revenue.  This is not to say that attorneys don’t understand that the internet is a thing.  To the contrary, lawyers want to access more leads online.  But two roadblocks stand in their way: (1) they don’t know how to do it; and, (2) they think it costs too much.  Fortunately, content marketing solves for both problems.     As a lawyer, you’re an expert in what you do.  You talk about it all the time.  Now, write about.   Content marketing is