Maine Law Practice Management

Lawyers are great at bragging on themselves via their websites .  And, a significant number of attorneys supplement that with ‘ superlatives’ .  You know, those lawyer a wards, like ‘Super Lawyers ’ , that you can apply for and/or purchase .  Those specific awards, and the general superlatives of your own resume , go a long way to convince leads to become your clients -- but, those don’t get you the whole way the re.     You see, while legal consumers do want to know that you’re a ‘good’ lawyer, generally speaking -- they also want to know that you can help them with their specific case s .  Legal consumers know they have a legal problem, but don’t understand the legal process .  Those consumers who want to hire a lawyer -- they really, really want to hire a lawyer .  They need a guide; they need to understand that you, the lawyer, understand (and can walk them through) a legal process they just don’t get.     If you’re a ‘Super Lawyer ’, a legal consumer understands that

Lawyers like to practice law; they don’t like to create content .  Unfortunatel y, that’s a big deal when it comes to marketing .  Because it’s harder for content to resonate with potential clients when lawyers ar en’t building it themselves, using their expertise .  Lawyers who focus on content, however, can crush their competition, in part by reduc ing marketing overhead significantly .   One place lawyers don’t p ut enough emphasis , in terms of content development , is in the design of website practice are a pages .  Many lawyers draft super generic content .  But, realize that potential clients are coming to you because they want your expertise , and because they want to learn more about the legal process .  You can cement that early impression of you -as-the-expert by improving the practice area pages that your potential clients will gravitate to when they visit your website .  In order to increase your chances of converting clients, you should focus on making th

Lord know s we can all use some extra motivation these days.     Law firms still tend to make most decisions about practice management on an ad hoc basis: W hat does your gut tell you to do?  But, those attorneys who employ data-driven decisionmaking can gain a tremendous competitive advantage .   But, data isn’t just useful for decisionmaking .   If you keep track of the right data, and generate the right reports, you can use those to motivate your team .  Want people working faster ?  Track how much time it takes on average to draft a specific document set, and then try to have your team bring the average time down .  ( It’ll help to use document assembly software.)  Want to reduce your accounts receivable ?  Track your collection rate, and try to top it each month .  Want more clients ?  Monitor your lead close percentage, and try to improve it .  These are just a few examples; but, you can take almost any KPI and turn into a competitive challenge.     It’s called gamifi