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Showing posts from January, 2024

Closing Time: Lawyers Are Great at Closing Business, But Need to Get There Faster

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Most attorneys are phenomenal when it comes to closing business .  If coffee is for closers , they’re awash in the stuff.     And, most attorneys will tell you that: they know it, they acknowledge i t , they own it .  Most of the lawyers I talk to will tell me that, ‘If I can get someone on the phone, I can close them ’.   I would be t that most lawyers close leads in to the high 70s, if I had to sign a percentage to it.   That’s pretty damn good.     But, that ‘if’ is a big one; and, the place where most law firms stumble is getting leads to the consultation/closing meeting.     Law firms don’t pick up the phone regularly; and, they don’t respond to voicemails .  Same goes for contact form and intake form submissions .  Consumers are impatient .  So, if a law firm is not immediately responsive, they’re already on to the next option .     So, the problem is, really, that lawyers never get to the closing meeting, because they fail to engage leads.     Professional athletes

Pile Up: What Are You Going To Do With All Those Old Files?

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Law firms generally have lots of trouble moving into new software programs .  And, there are, for sure, a lot of reasons for that .  Moving on from the status quo is hard, on its own .  Plus, mindset change is a difficult thing .  And, let’s not even talk about getting buy-in from staff.  Those are all pretty high hurdles.     But, you wanna know what the primary driver is, for law firms shying away from new technology – the thing that shuts down those conversations before they even start?  It’s the massive file backlog most law firms maintain.     When law firm managers consider making a move from legacy software to a new system, the hill they build for themselves (and often end up dying on) is the goal to scan or transfer all of their old data in to the new system , before they start using it .  Now, ensuring that all of a law firm’s historical data (some law firms have lengthy histories), ends up in a new software system, represents a big project – and, for some law firms,