Maine Law Practice Management

Everybody loves a good shortcut.     Seriously, who hasn’t considered skipping the hard parts in the marathon of life?     Change is hard, oftentimes necessary .  So, we spend a significant part of our lives trying (and failing) to instill new habits .  And, that includes work habits.     Most fail in this regard for two reasons: They try to bite off more than they can chew, or they don’t stick with it long enough .  Lawyers gonna lawyer.     The solution to this problem is relatively s imple : Start with a smaller goal, and work longer at it.     I know, I know .  That sounds almost too easy; but, it works.     The fact is that, to really instill a new habit effectively, it take s more like 2/3 of a year, not a week or a few.     So, rather than setting a goal of revising your entire law firm marketing program, instead focus on mastering one component of it .  If you want to get better at social media marketing, for example, choose an anchor platform (LinkedIn is getting l

The stats on law firm intake are pretty damning.   64% of voicemails left for law firms by leads are never returned .  Only 1 in 3 phone calls for law firms are picked up live .  It takes an average of 8 emails to schedule an appointment with a law firm .  Those aren’t the sort of numbers you want to see in an economy driven by consumer convenience.   And, while lawyers often worry about revenue ( it’s the #1 concern for law firm managers), they often view revenue through the lens of work in progress, and don’t put an emphasis on lead management, to convert more clients .  But, the more leads a law firm converts, the more money it makes.     So, the first step is putting additional emphasis on intake processes .  And, for many law firms, that often means building out an intake process for the first time .  That may seem like a daunting process for attorneys , because they often get wound up around which technologies to use .  But, in the first instance, most law firms should avoi