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Showing posts from December, 2021

Net Loss: Law Firms Have Really Poor Net Promoter Scores

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Did you know that law firms have a  really poor  not promoter score?     Wait, wait.  Let’s backtrack for a second.  Do you know what a ‘net promoter score’  is ?  Essentially, it’s a  KPI  (key performance indicator), that  attempts to determine how likely your clients are to recommend you .  The higher your net promotor score, the more likely your clients are to recommend you.  The lower your net promoter score, the less likely your clients are to recommend you.     Unfortunately for law firms, their average net promoter score is 25 .  That’s on par with wireless carriers.   What does that mean?  Well, it means that, the way you feel about Verizon, is how your clients feel about you.  In other words, your clients don’t like you.     But,  just because an average exists, doesn’t mean your law firm hits it.     So,  take the time to figure out your net promoter score , and see where you land on the spectrum of customer loyalty.   . . .   Is your net promoter score a net less?  We can h

Cue, Card: Change Your Business Card, for the Better

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As in-person networking begins to make a comeback, b usiness cards  are  returning to the fore, as well .        For lawyers, b usiness cards  remain  the coin of the realm.   Even so, everybody’s business card s  look the same.  Y’all went to Staples, too, right?   But, in a massively competitive environment like that occupied by solo and small firm attorneys, it pays (literally) to access every possible advantage that you can.  So, why don’t you tweak your business cards, too?  Making those even the slightest bit more unique and interesting, may provide the sliver of an advantage that you need to convert a client.     So, here are  five  ways you can improve your business card s , lawyers :     Picture This .    Stop with the text-based business cards.  Nothing forms a more visceral connection than an image.  So, put your headshot on your business card.   (Make sure your logo’s on there, too.)     Social Science.   Add you r  social account information, to offer people more avenues t

Flatlining: How to Immediately Reduce Your Law Firm Overhead

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If you haven’t examined your budget lately, I bet I can nevertheless predict how you can eliminate a good deal of your overhead.  And, it’s a  pretty simple  solution: Convert to cloud services wherever you can.     Look, nothing blows up a law firm budget like an unexpected technology expense.  And, one of the biggest  big ticket  expenses is replacing a busted server.  Of course, that doesn’t even touch the consistent overpays law firms make by continuing to maintain a server , housed  in valuable office space, that they need to pay to keep cool and which needs to be ten ded  to by expensive IT personnel.  You can cut those costs tomorrow by eliminating your  server, and  switching to cloud technology.  I guarantee you: everything you need a server for now, could be accessed by a  terminal  server, that someone else pays for  you. Because that’s all the cloud is: You’re renting server space from a vendor who’s in turn renting server space from another vendo r .   But, in addition to