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Showing posts from July, 2021

Brand Aware: Logo Development for Law Firms

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Review some law firm logos, and you’ll probably find similar characteristics: prominent use of gavels and/or columns; the logo design will likely be based on the first letters of the last names of the name partners; and, the color scheme will probably be blue/white or gray.  What I’m trying to say is that pretty much every law firm logo is the same.     In a massively competitive market, like legal, that’s a bad thing, because when you’re scraping  for business against every other estate planning law firm in your neighborhood, every little differentiation point helps.   So, let’s talk about the potential benefits of a new logo for your law firm: It can set the color scheme for your branding, including for website creation o r  redesign.  (What if -- gasp! -- your law firm  logo  color scheme was not blue and white.)   It can  encapsulate important elements of your business in a more visceral way.  (Amazon’s logo has the smile in it for a reason.)   It is another link in your brand awar

Trinity: The Three Software Tools Modern Law Firms Run On

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If you’re a lawyer, law firm software is everywhere.  Make one online search for the term, and  you’re  caught up in the vortex of SEO  -- you’ll be served law firm software advertisements wherever you go online, from now until the end of time .   I get how that can be annoying -- but, the point remains that law firms using the right software are more efficient, and make more money.  So, it’s all kind of like that little voice in your head that tells you not to have the cheesecake -- obnoxious, yet bitingly correct.   So, even as you know you should probably be upgrading your software stack, it’s tough to swim through all of the sales pitches, and to wade through the multitudes of options available to you.     Fortunately, I’m here, to deliver you the answer you crave, to the question that keeps coming  up : What software do I need to run my law firm?     A modern law firm should base its software  pr ogram on  three primary tools: productivity software (email + calendar , document sto

Line Item: Do You Know Where Your Overhead Is?

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Law firms tend to not track things well.  That includes time and billing, where they regularly tend to leave hours on the table.   But,  it also extends to other parts of the practice.  So, when was the last time you examined your budget?     Lawyers who know their overhead are empowered because they have a baseline idea of what they need to make to keep the lights on, and what they need to make over and above that to earn a comfortable living.  Knowing those things means that the law firm can better forecast revenue  and also  set revenue goals, both of which are important to effective law firm management.   This all makes sense;  but,  the challenge lies in creating a current snapshot of the law firm budget.  Many managing attorneys don’t track their expenses effectively, which means they never get an accurate sense of their overhead, which by extension means that their revenue projections are less likely to be accurate and the revenue goals are less likely to be realistic.     In a

Gateway: How Changing Your Email Can Enhance Your Entire Technology Infrastructure

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Lawyers are funny in that they sometimes treat cloud technology vendors  like visitors from another planet ,  featuring a mixture of awe and fear.  ( ‘To Serve Man’ - it’s a cookbook! )   This stems from an unfamiliarity with cloud tools; but, lawyers aren’t dumb -- they’re just occupied business managers whose primary focus is the substantive tasks they need to do.  Next comes marketing.  Then comes technology. If you want the  TL;DR  version of the cloud, here it is: When you use cloud technology, you’re renting space on someone else’s servers (your vendor’s) instead of buying your own.  It’s as simple as that.  And, the reason people love cloud technology is because you access it via the internet.  That means such systems are device agnostic; and, that means you can work from anywhere ( Maui? ) you can  find  a secure internet connection.     Now then, you may be saying to yourself: ‘That’s great; but, I’m still not sure I’m comfortable using the cloud’.  Or, maybe you ’ r e  saying