Maine Law Practice Management

What happens when you don’t convert a lead ?  For most law firms, the answer is a resounding: absolutely nothing.     But, just because a potential client doesn’t convert immediately , that doesn’t mean that you’ve lost that opportunity forever.  Legal consumers who reach out to law firms aren’t always ready to sign up right away, for a number of reasons.   That doesn’t mean that those folks will never want to use your legal services -- even if most attorneys treat that as a final answer .  Even if lawyers would like another crack at those non-converting clients, they don’t do anything about it; most will never contact that lead again.   In order to give yourself another bite at the apple for leads who don’t convert the first time, you need to be able to develop a remarketing strategy .  There is significant value in someone’s willingness to provide you with their contact information, and if you don’t access it, you’re leaving that value on the table .  Even if that potenti

More than 60% of law firm do not return voicemails .       It takes an average of 8 emails to schedule an appointment with an attorney.     Legal consumers , like all consumers, prize convenience, speed and responsiveness .  Law firms often strike out in trying to meet that three-part requirement .  In fact, most law firms don’t have an intake system at all .  And, it’s costing them money.   If you want to prevail in the modern, convenience economy ( which was here before the pandemic, but which had been accelerated by it ) , you may have a lot of work to do .  So, of course it’s tempting to try to course-correct all at once, by launching a ‘ client journey ’ in full .   But, it’s important not to voluntarily overwhelm yourself .  As with any business management reform, you’ll want to take this one step-by-step.     And, this starts out by being thoughtful about your intake process .  Therefore , before you do anything else, you should begin by designing an ‘ intake roadmap ’

Email drives business; yet, it also drives most of us crazy.     If this is the year you want to take control of your email, here are some steps you can take:     -Consider using a non-email program for in-office communications, like Slack .  This will mean that your inbox can become ‘ mission-critical ’ , where you receive only messages from clients and colleagues, while you r staff and associate messages filter to another media .  Slack is free.   -Use ‘ rules ’ to push less important email out of si ght .  Set up email rules that will filter advertisements to a subfolder, that you can look at when you’re ready, so that those message don’t invade your inbox .  Gmail, for example, has a built-in ‘Promotions’ inbox .  You can also utilize your junk email filter to better manage unwanted messages.     -Use a law practice management software, that will integrate with your productivity software, to archive your emails .  That way. you won’t have to save everything in a bursting