Posts

Channel Partner: Where Do Your Leads Disappear To?

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In a perfect world, law firms would generate, consolidate and convert leads with crushing effectiveness.  In the real world, law firm leads often disappear.  Generally speaking, law firm response to leads that come in through phone, email or contact form, is woeful -- and, many law firms don’t respond at all .     Now, that’s not just one problem.  There are a lot of reasons why law firms remain unresponsive to these obvious revenue opportunities.  But, there is one simple step that law firms can take, that will inevitably improve their responsiveness to leads.     A common problem for law firms is that they lack organization.  This occurs in the document management practices used by small firms , especially.  Most small law firms will spread these documents across several places, like specific computers, several online drives ( like Dropbox or Google Drive ) , and then sprinkled about in paper files , to boot .  There’s no one place where all those documents exist, no single sourc

Google Your Business: How to Use and Improve Your Google Business Profile

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If you don’t use, or haven’t optimized for , web directories, you’re missing out on a fantastic way to build your online brand.  Online directories are great for building linkbacks to your website, a s well as for creating domain authority.  There are a number of free directories available to lawyers, but none has the immense reach and distribution of the Google Business P rofile.   If you haven’t yet claimed your Google B usiness P rofile, do it yesterday, since it’s an online billboard advertisement for your law firm, and facilitates things like Google Reviews.  It’s also free; and, you can’t beat that troika.       If you have a Google Business Profile , and you’re not doing much with it, there is not a better time to start, as law firms must now focus more on their online presence than ever before. This is a comprehensive guide for better understanding your profile .     This is about as easy a win as you can get.     . . .     If you need help expanding your online profile,

Mac Daddy: Devices Don’t Matter Anymore

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With more and more attorneys working from home, more and more attorneys are using multiple devices than ever before.  A common arrangement is to have a desktop at the office, and a laptop at home.   That setup, of course, becomes a significant challenge when you’re using premise-based software, because that software lives o nly on a specific device.   So, if you work on email i n a desktop application, and then open that same application on a laptop, you’re going to have some hoops to jump through before you ca n update for any changes you made.  This situation becomes more problematic when you are using your email to organize your files; th at is a true subfoldering nightmare.     Using cloud software instead wipes all of th at difficulty away.  Since cloud software is accessed by a web browser, rather than through a premise-based desktop program, that means that you can access the same software , with the same information, anywhere you have a secure internet connection.  That me

Trust Fall: If You Haven’t Already, Now Would Be a Good Time to Automate Your Trust Account Management

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Law firms put themselves through some interesting gymnastics in order to reconcile trust accounting, well or poorly – mostly poorly.  There’s a couple of reasons for that: (1) Lawyers are pretty bad at math, finance.  That’ s definitely a thing.  (2) Also, law firms tend not to focus on utilizing technology throughout the trust account management process, and errors tend to occur when busy lawyers (or their staff) use analog methods to try to balance accounts, or review account balances.   IOLTA violations mostly occur due to user error (transposing digits, leaving out information, fudging an audit trail, misunderstanding the requirements of account reconciliation recordkeeping), not bad intent.  The vast, vast majority of lawyers don’t actually want to steal their client’s money.   Literally the best way to tighten up your trust account management is to adopt software fit for the purpose.  Trust account reconciliation can be made via accounting software, or time and billing software,