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Status Report: Vanity Metrics Need to Be Combined with Conversion Metrics

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Lots of people describe ‘vanity metrics’ (how many people view & like your social posts, how many people visit your website, etc.) as pointless, or useless –  but,   that’s  a little strong .   While  it’s  difficult ( probably impossible ) to track how many direct clients that all  leads  to, it  does  mean  that   you’re  building your brand.   And,  I don’t know about you –  but,  I think branding is pretty important.  There are still commercials I remember from the 1980s.   Now, while vanity metrics  are  valuable, conversion metrics are certainly more important .   But,  that’s  kind of the  next stage .   How many people affected by your branding reach out  to you , to become clients ?   How quickly and how often do they convert ?   If  you’re  running paid ads,  you’ll  want to know h...
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Transmigration of Soles: Staffing Happiness Derives from the Right Incentives

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Especially younger employees have a wandering eye .   Ain’t  nobody on the gold watch program anymore .   That means that  if  your employees are not happy with their existing compensation package,  they’ll  find greener pastures, without blinking an eye.     Plus, younger employees prefer transparency; they want to know  what’s  going on , including how  they’ll  make their money .   Nobody’s  taking you  at  your word anymore .   So, you really need defined benefits packages that  you’re  able to effectively de lineate , in a compelling way.     While  I’m  generalizing, let me just say that most  (older)  employers are not offering competitive benefits packages that are well-defined .   So, if you, as a business owner,  who  can do that , do  do  that   –   that right there is a competitive advant...
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Starman: Offline Revenue Generation Works for Law Firms

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Everybody knows  you ’v e  got to get reviews for your business ,  in order  to  increase  client  conversion – though, the power of reviews may be diminishing in the  new  world of ‘ answer engine optimization’ .  Even so,  good reviews   remain  relevant  trust  marks for legal consumers  – when   they’re  trying to choose which law firm s  to contact & select.     Most of the consternation around getting reviews is web-focused,  like:  which platforms to focus on; which office locations to drive review s  to; how to  followup  on review requests; what software (s)  to  use to  manage it all;  etc.   But, in all that hubbub, sometimes business owners lose sight of  the  simple interactions, that can goose  their review totals .     Lots of law firm  personnel   don’t  necessarily ask ...
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