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Dead See Scrolls: Do Search Engine Results Pages Exist If No One Views Them?

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Artificial intelligence has affected so many aspects of life , by now : in good, bad & ugly ways .  One of the more dramatic measures in which A I has impacted law firms is with respect to legal consumers’ online behavior around finding legal practitioners.     The bedrock of SEO (search engine optimization) is to increase visibility in search engine results pages (SERPs) for law firms, with the idea being that you’re performing best when your law firm is elevated to topmost ranking among the combination of organic (non-advertisement) search results (though you would be paying – in this example – a digital marketing agency, to help you with organic search results appearances) & paid advertisements (pay-per-click ads, verified profiles) .  In the common era BAI period (Before Artificial Intelligence), that was about as high as you could get .  Now, however, search engines (most prominently Google) feature so-called ‘AI Overviews’ that appear at the ...
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The Rundown: AI Delivers Case Updates

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Back in the Dark Ages – you know, before case management software was available for law firms – it was a real pain to find anything; it usually meant searching through paper folders (if you could find them ), or rummaging through siloed data online.     It’s much better now.     But, even with traditional versions of law practice management software, while I could find what I needed more easily – if I hadn’t stepped into (metaphorically) that case file in a while , I still had to go through the process of bringing myself up to speed, which is a lways a bummer.     It’s much better now, though – because artificial intelligence is phenomenal at collating and summarizing large sets of data .   Mix it into your case management software, and it’s like you never left the file.   At this point, most vendors are starting to load basic AI features into their base platforms, rather than making those part of premium versions of the software . ...
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Walk-In: Physical Data Security Is Back In Play

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While most law firms are almost entirely focused on cloud-based security, a recent warning from the FBI indicates that an organization called the Silent Ransom Group , has its members walking into law firms, convincing staff that the y are the law firm IT team , and plugging thumbdrives into computers, to steal sensitive data .  These in-person attempts often follow failed phishing attempts.     Now, it’s not like physical data security was ever not in play – it’s just that many law firm owners ignore it, instead of focusing on cloud security . . . at their peril.   Any data security program should have a component reflecting physical security.   If you’re wondering why, ask yourself whether you or your staff would appropriately vet the type of scheme described above?     If you haven’t yet drafted a data security program for your law firm, this would be a s good an incentive to do so as any .   That need not be a long docum...
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