Posts

Questionable Behavior: AEO is the Marketing Term You'll Need to Learn Next

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Just when you thought you had gained a perfectly acceptable understanding of SEO (search engine optimization), artificial intelligence comes in & screws everything up.     ( Again. )     You may have already noticed that more of your law firm clients are starting to find you  via  AI search overviews, or directly through generative AI products .   That’s  going to be happening  more and more  – even as some consumers will still rely on traditional search results (until those, too, are completed swallowed by generative AI-produced answers).     So, the upshot is that, for now: you still  have to   maintain  your SEO presence, while also figuring out how to appear in the ‘answer engines ’.     (Sigh.)     Basically, the  question is: How do you create content for AI?     The good news is that , if   you’re  an attorney,  you’re   probably  also ...

Promises: All Partner Tracks Are Not Created Equal

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In most small  law  firms, partner tracks are  pretty much entirely   ad hoc  –  whereas  larger law firms  usually  have something of a formulation ( but , not always) .   That means that there are a lot of promises that get thrown out in small firms – many of which never come to fruition .   A common variation on this theme is an older partner telling a  younger  associate that said partner is just about ready to retire (5 years away, is a common trope), and will pass the f ir m over to the associate  then   – only, that never happens & the senior attorney keeps practicing and practicing and practicing  . . .     Now,  it’s  hard to find a party to blame here .   Most of th es e partners have the best intentions – they just really like practicing, and  don’t  have any kind of succession plan  that they can rely on  ( and,   maybe  wo...

Transfer Portal: Sharing Files Securely is a Piece of Cake Now

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If  you’re  still sharing files with clients, referral  sources  and other attorneys, via email attachment – or,  heaven   forfend:  fax!  –   you need to step up your game.   Email is an inherently unsecure technology; so, if you’re sending confidential information  via email, you need to secure that information, by encrypting it – at the document level, or at the system level.    But,  that takes  additional  time and effort, and cost s  more.   Instead, why not share confidential information through a secure ,  encrypted platform, th rough which  the person who is to receive the information logs into, thereby bypassing the email problem, where  that information passes through several servers (some of which may be unencrypted), before reach ing  its  final  destination .   With a client portal, your document stays where it is (safely encrypted), and yo...