Get Back: Lawyers are Really Bad at Following Up with Leads
Perhaps the most damning of a series of damning facts about law firms released via the 2019 Clio Legal Trends Report ( link here ), is this: 89% of lawyers surveyed believed that their law firms follow ed up with potential clients within 24 hours; 62% of law firms actually never follow up with leads at all. I’ll let that sink in. The Report also goes on to indicate that of the law firm clients surveyed, 89% want to hear back from the law firm within 24 hours, while 24% want to hear back within a few hours and 10% want to hear back within the hour. Guess what? Those demands are only going to increase over time. This whole dialogue is, of course, representative of the massive disconnect not only between lawyers and consumers, but also between lawyers and their own marketing efforts. Many times, in law firms, the right hand does not know what the left hand is doing — except that the right hand is always focused on substantive legal tasks, not b...