Run of the Mill: More Ways to Differentiate Yourself from Other Lawyers
It’s a whole new world for lawyers; but, one thing hasn’t changed: there are still a lot of them. Yes, there are a staggering number of attorneys in the United States, both in terms of raw numbers, and when you look at per capita figures . Yet, most of the law firms are very poor at differentiating , one from another . Law firm websites spout platitudes about customer service and competency, and offer , what amount to very weak, reason s for a consumer to pick one law firm apart from another. A ttorneys should consider new and interesting ways to create unique sales propositions, especially relevant to their customers, like these: -If you’re one of a growing number of Americans fleeing major cities, you’ll find new opportunity being a community lawyer, without a specific practice focus, in smaller communities -- just as local referrals are on the rise . -What practice areas are on the rise during the pandemi...