Posts

Showing posts from November, 2023

The Nice and Naughty List: How to Pick New Software

Image
Selecting new law firm software can be a daunting prospect .  There are so many options, that attorneys are often waylaid by a paralysis of analysis, and then don’t end up making any positive changes at all .  This is why a lot of law firms end up relying on old and obsolete technologies, rather than updating to modern tools .  Once again, inertia becomes the single worst enemy of law firms.   But, when lawyers do end up selecting specific softwares , they often do so in a hasty manner, just to ensure the painful process end s quickly .  In that case, the selected software is often not a good fit for the law firm, so that attorneys and staff end up wasting time building inefficient workarounds, that dress up the problem, and make the software just a little more palatable for the law firm ’ s use case.     Neither option is particularly compelling.     And, the truth of the matter is that the process of selecti ng the right software for a...

Ain’t No Valley Low Enough: You Almost Can’t Niche Down Enough

Image
Niche businesses, including niche law practices, are so effective , in large part because those business types reduce competition.   That logic is probably obvious: any time you sell to a smaller interest group, you sell to fewer people – but, it’s really powerful in application.   To new business owners, or general practitioners, that can sound dangerous = it places too significant a limitation o n accessing potential clients .  You see, there’s this notion that most entrepreneurs latch onto, at first , which says that a wider pool means access to more potential clients .  But, a bigger group of potential clients can also mean more expense s , more competitors and less focused messaging .  In the end, you can’t reach and convert all the clients; so, why not reduce your focus, and sharpen your branding , thereby giv ing yourself a better chance at converting from a targeted group ?  And, as you develop a reputation in a given space, it will be...

The Big Picture: Four Ways to Up Your Video Conference Game

Image
As much as you might dread the next Zoom meeting .  And, the one after that .  And, the next one .  And, the one after that one . . . Video conferencing is here to stay.     But, being at home, it’s easy to get blasé about how you treat those video conferences .  It’s no sweat to keep the sweatpants on, to half-comb your hair, to sneak an Oreo .  Of course, you’d never do that at an in-person event .  And, if you’re a lawyer who’s feeling like your in-person presence far outstrips the effectiveness of your online presence, there are four simple things you can do to up your game.   -You can start by checking in on the quality of your webcam .  Some of the webcams that are built into laptops or desktops are less than stellar .  You can, however, ramp up to a crystal - clear image if you buy a better webcam that can be mounted on your device .  There are HD options available, with lighting built in, that can track your...