Maine Law Practice Management

Nobody wants to spend a whole lot of time on contacts – even if they’re really important to effectively marketing a law practice.   I mean, yeah : it’s super easy to just cut and paste emails or phone numbers, as you acquire those, rather than making an extra effort to also grab additional information .  But, the more data related to your contacts that you can accrue , the better – because you’ll have more information about the kind of messaging you want to relay to those folks .  So, that begs the question: Which folks , exactly ?     Ideally, your email (and text, etc. – if you’re using a marketing automation platform) marketing will be focused on specific groups, because the messaging for each of those groups will be varied .  For example, unless all you’re ever gonna do is a basic newsletter about your law firm, it would make sense that the kind of things you want to send to your existing clients, and your former clients, and other ref...

My Dad, like all dads, had some choice phrase s to impart .  One was that I shouldn’t step over a dime, to pick up a penny .  (Not sure why I would do that, but . . . )  And , that you have to spend money to make money .  It’s actually pretty sage business advice – especially for budget - conscious lawyers.     You see, there are a lot of solo and small firm lawyers out there, who are heavily-focused on budget management, and cutting costs down to the bone .  It’s the leanest and meanest of lean and mean methodologies .  But, getting lean is more about becoming more efficient, rather than trying to spend as little money as possible, to run your law firm.     The reason why lots of attorneys focus on reducing the law firm budget is so that they can increase their profit margin .  But, focusing solely on that side of the equation causes many lawyer s to ignore the other side of the coin, as it were , when it comes to prof...