Split Decision: 2 Ways to Get More Clients

Everybody wants more clients . It’s a good problem to have . And, i t invites additional opportunities – to become more efficient so you can accommodate even more work, or hire some great people . And, there are a couple of super basic numbers you can look at, to determine what your current success rate is with respect to adding clients – including whether you can improve it. The first place to look is at your raw lead numbers . Are you generating enough ? If not, how can you increase those opportunities, or the viability of those leads ? Do you get more aggressive about content marketing, in order to acquire more good -fit leads ? Or, do you raise your prices, to create additional value from each lead you get ? Even a small bump in prices can help you hit your revenue projections, while requiring fewer cases, to do so. The second metric you can review is your conversion rate . In other words, what ...