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Split Decision: 2 Ways to Get More Clients

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Everybody wants more clients .  It’s a good problem to have .  And, i t invites additional opportunities – to become more efficient so you can accommodate even more work, or hire some great people .  And, there are a couple of super basic numbers you can look at, to determine what your current success rate is with respect to adding clients – including whether you can improve it.     The first place to look is at your raw lead numbers .  Are you generating enough ?  If not, how can you increase those opportunities, or the viability of those leads ?  Do you get more aggressive about content marketing, in order to acquire more good -fit leads ?  Or, do you raise your prices, to create additional value from each lead you get ?   Even a small bump in prices can help you hit your revenue projections, while requiring fewer cases, to do so.   The second metric you can review is your conversion rate .  In other words, what ...