The Right Profile: Claiming Directory Profiles Is a Web Presence Win

For referral-heavy businesses like law firms, there needs to be a focus on a very narrow version of a web presence. Since most potential referrals will trust but verify the recommendations of their referrers (your referral sources), it’s imperative that when a potential referral Googles you, that they like what they see . What shows up in Google search, when a legal consumer searches your name or your business name, is usually three main things: your website + website pages, your social media profiles and your direct ory profiles. Directory profiles are basically business listings, for law firms or individual attorneys . These are places like Avvo or FindLaw . And, some attorneys even utilize non-legal specific business listing services, like Thumbtack or Yelp . Many of these services allow you to claim a free profile – which you should do, because that will allow you to add some further content to your page, like a headshot, business...