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Showing posts from April, 2025

The Right Profile: Claiming Directory Profiles Is a Web Presence Win

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For referral-heavy businesses like law firms, there needs to be a focus on a very narrow version of a web presence.     Since most potential referrals will trust but verify the recommendations of their referrers (your referral sources), it’s imperative that when a potential referral Googles you, that they like what they see .  What shows up in Google search, when a legal consumer searches your name or your business name, is usually three main things: your website + website pages, your social media profiles and your direct ory profiles.   Directory profiles are basically business listings, for law firms or individual attorneys .  These are places like Avvo or FindLaw .  And, some attorneys even utilize non-legal specific business listing services, like Thumbtack or Yelp .  Many of these services allow you to claim a free profile – which you should do, because that will allow you to add some further content to your page, like a headshot, business...

Sales Motion: Charging for Initial Consultations Is Easier Than Ever Before

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If you’re charging for initial consultations, as many law firms do, and there are still multiple steps (including manual steps) involved in that process, you can potentially tighten things up , significantly.   At this point in time, there are a number of ways for your law firm to allow leads to schedule and pay for consultations, in one motion.   For one thing, case management softwares now often include CRM-style applications or features, making it more likely than ever before that you can allow your leads to schedule a consultation time via the scheduling program, and then make a payment via the proprietary payment system, that lots of law practice management softwares have developed.  Failing that, this may be done via integrations for scheduling, and payments + applied through the case management software’s existing workflow tool .  And, standalone CRM products are beginning to function in exactly the same way , while also featuring additional integration...

The End: If Your Workflows Don’t Terminate, You’ll Be at a Loss

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T here are at least two types of people who can’t abide loose ends: mob bosses and lawyers .  Focusing on the latter, much of an attorney’s job is the movement toward tying things up, and putting a bow on them .       Now, over the course of the last few years, especially, there has been a lot of talk about the importance of workflows in law firms.   And, it’s true : process is vital to managing a law firm + it’s still something of a competitive advantage for the lawyers who use it, as against those who don’t .  But, like all good things, every workflow must come to an end .   If it doesn’t , you’ve got a problem: you have a loose end.     Think, for a moment, about all the ways that an incomplete workflow could leave you unfulfilled.     - If you don’t close an intake loop, no one ever becomes a ‘lost lead’ – so, you’re wasting time following up for eternity, without ever placing that person into a drip campaign. ...