Maine Law Practice Management

Most buying decisions are emotional journeys – some short, some long.     Why did you buy the candy in line waiting to check out at the grocery store ?  Your kid was being obnoxious, and you wanted to shut them up, haha .     Why di d you buy that boat ?  Your Dad had a boat, and you always wanted one, too .  It only took 20 years to get it.     There are a lot of emotional buying decisions that happen in legal, as well.     No one really buys an estate plan – they want peace of mind for their family.     No one really buys a set of business formation documents – they want to protect their assets against seizure.     Smart attorneys don’t just set prices; they have an understanding of the psychological components of pricing.     Want to get a better handle about how the way you relay pricing information affects consumers?  Check out Nick Kolenda’s infographic-laced site, which is sure to blow you...

There are a number of different ways to look for new staff as a law firm, whether you’re seeking attorneys, paralegals or administrat ors .  But, it’s also kind of a crapshoot .  And, it’s also sort of true that the best hires usually come from your personal network.     Now, if you’re an experienced attorney who owns a law firm, the problem is that you may not know the people you want to hire .  If you’ve got 20 years’ experience, and have run your own firm for the last 10 – you likely don’t know any attorneys with 3 years’ experience, or a newly-minted paralegal, or a recent college graduate, who could become an administrative assistant at your firm. But, you know who might know those sorts of people ?  Your existing staff.     So, empower your staff to help you find candidates for new roles .  Heck, if you like to work with your staff, their friends are probably also the sort of people you’d like to work with .  Simply...

There are two primary ways that attorneys look to fill jobs in their law firms .  First, they access their personal network s ; and, next: they look at traditional job posting services, like ZipRecruiter or Indeed .   But, what if you strike out there ?  What’s next?   Well, social media services have job posting options, as well .  And, they may be better than the traditional alternatives.  Facebook and LinkedI n have job posting platforms; and, X (formerly, and forever, Twitter, as far as I’m concerned) will have one shortly .  What makes these options different is that you can align your job posting with your social presence, giving your candidates a wider window into who you are, and what you stand for – at least as far as your business principles are concerned .  Plus, these systems have huge numbers of users, which will wide n the group of potential candidates you can access , outside of just active job seekers .   Some even ...