Maine Law Practice Management

I was talking to a business owner the other day, and he was reluctant to design a website .  He doesn’t want the focus to be o n him .  He wants everything to be about the client s he serves .  Now, this person was not a lawyer; but, I also hear this sentiment from lawyers regularly, as well.  They believe that their websites have to focus on them, in order to be compelling to legal consumers.   And, that’s why so many law firm websites focus almost entirely on lawyers ’ credentials .  Now, while that information is important for consumers to access, you can’t just stop there.   That’s because what consumers really want to know is how a lawyer can help them with their legal situation s .  So, law firms and the attorneys that would work for them, should focus their marketing efforts in answering those questions, whenever possible .  And, not only does that thesis work effectively for designing websites, it’s also perfectly applic...

As law firms (slowly) try to dig out from under the hourly billing model (trap?), a new sort of approach is starting to gain some ground .  It’s kind of like a legal insurance policy, and it allows law firms to acquire recurring revenue .  ‘Client maintenance plans’ are mostly being used by estate planning and elderlaw attorneys, at this stage – but, the model could also potentially be adopted by firms in other practice areas.   Client maintenance programs are a spin on subscription services, where the client has access to included services, as well as regular updates to documentation.   For estate planning attorney s , that c ould include access to lawyers, updates to estate plans and document libraries .  Here's a useful article on how to build a client maintenance program, for an estate planning firm .  And, here’s how one law firm advertises such a program .     But, launching a version of a client maintenance program, in another practic...