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What Have You Done for Me Lately: Client Homework is the Great (Effort) Equalizer

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Most lawyers would tell you that the attorney-client relationship can be a pretty one-sided equation.   Lawyers do a lot for the benefit of clients .  Clients, on the other hand -- well . . . they’re relying o n lawyers to do the things for them.   Part of this, of course, is that attorneys have duties to clients; but, it’s also that lawyers set up these relationships like this .  Attorneys, when trying to get the work in the first place, work very hard to tell clients all about what they’ll do for them .  As the relationship continues forward, that how it gets structured: lawyer performs work, client pays for work.     Of course, the attorney-client relationship is better when the lawyer and the client work together .  Like when the client keeps the lawyer informed of what is happening in their life, that is relevant to the case .  Or, when the attorney doesn’t have to ask multiple times for items she needs .  Or even when semi...

Run of the Mill: More Ways to Differentiate Yourself from Other Lawyers

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It’s a whole new world for lawyers; but, one thing hasn’t changed: there are still a lot of them.     Yes, there are a staggering number of attorneys in the United States, both in terms of raw numbers, and when you look at per capita figures .  Yet, most of the law firms are very poor at differentiating , one from another .  Law firm websites spout platitudes about customer service and competency, and offer , what amount to very weak, reason s for a consumer to pick one law firm apart from another.     A ttorneys should consider new and interesting ways to create unique sales propositions, especially relevant to their customers, like these:     -If you’re one of a growing number of Americans fleeing major cities, you’ll find new opportunity being a community lawyer, without a specific practice focus, in smaller communities -- just as local referrals are on the rise .     -What practice areas are on the rise during the pandemi...

Getting Closer: Can You Quote Clients a Total Price?

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Although lawyers often guess about what legal consumers want, there are very specific and discoverable things that legal consumers want from lawyers .  And, knowing these things can allow you to convert more clients.   One of the things that legal consumers want from law firms is to know the total cost of legal services .  This doesn’t mean your hourly rate, because that’s uncapped.  And, consumer and corporate legal consumers are getting wise to the fact that hourly rates actually promote in efficiency.  I mean, think about it: the more hours you bill, the more money you make: So what’s the incentive for working fast ?  There isn’t one; in fact, there’ a disincentive for doing so.     The job for modern lawyers is to meet and exceed client expectations .  So, if you know (now you do) that clients want to know the total cost of representation before engaging a law firm, how do you provide for that?     It’s difficult to...