The Secret Sauce Is There Is No Secret Sauce: Converting Your Sales Process for the Convenience Economy
There is likely a mentor in your past who told you to make sure that you don’t give away the farm when talking to potential clients . The idea is to leave them wanting more. That’s bad advice . If you leave legal consumers wanting more in 2023 , they will go find another attorney. The fact is, even without the emergence of the coronavirus, the convenience economy was coming in hot anyway . In the convenience economy, a lack of information is just one more reason to find another service provider. In the context of legal consumers, if a potential client is willing to have a conversation with you, that means that the lead wants to hire you: You just have to give them a reason to do so . But, withholding will not help . Legal consumers have very little idea about what lawyers actually do. So, talking with potential clients about the legal process, and helping them to understand what the next steps wou...