Maine Law Practice Management

Probably the worst thing you can do in marketing your practice on social media is to use the same messaging on every platform .  If you create one post, and publish that same exact post on each platform, it will land on one, or some, but seem tone-deaf on another.   That’s because each social media platform is built on different audiences .  LinkedIn is lots of business professionals talking about business-y things .  Facebook is a bunch of middle-aged people talking in groups, and grannies looking at pictures of their grandkids .  Twitter leverages breaking news and trending topics, to drive discussion .  Instagram thrives on storytelling .  TikTok is a short-form video application that requires a specific hook.     So, when you’re utilizing each platform, you’ll need to consider which type of content you should create (text, audio, video), and how you should deliver that message .  For  example , a business person , who is m...

If it’s nice, do it twice .  Or, three or four times, for that matter.     Most attorneys I talk to feel like they need to choose between content types for their marketing .  For example, some lawyers tell me: I need to start a blog, or I should really do a series of videos .  But, why not do both ?  Okay, let’s take an example: If you want to start a blog, why not do a series of short videos addressing common client questions, and transcribe those -- voila: you’ve got blog posts !  Or, maybe you want to start a podcast -- also record video for those episodes, snip small segments and plop some captions in there: like magic, you’ve also just created video content to pair with (and co promote) your audio content .  (You can also transcribe those podcast episodes to produce blog posts, too.)     So, here’s the real deal : Every time you generate a new piece of content, multiply it .  Think about how you can repurpose everyt...

Building and managing processes is the key to managing a successful business.  That includes law firm businesse s, by the way.  Even if attorneys have been reticent to adopt processes into their business models.     Processes are rooted in workflows – which are just aggregations of tasks .  Tasks within a workflow each need to be assigned to at least one individual .   Entire workflows can be managed via software tools, like productivity software, task management software and/or law practice management software – which means that lawyers don’t have to be overbearing micromanagers any longer .  Checking on the status of a case is as simple as logging in, and seeing which tasks are due -- which have been done, and which have not.   Law firms that use workflows tend to be more efficient, make fewer mistakes and offer their clients a more consistent customer experience.     But, what sort of workflows do you need ?  At least these f...