Posts

Bring a Cannon to a Knife Fight: Why It's Important to Stand Out

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Law firm branding is pretty darn similar, when it comes right down to it .  Logos feature the same items (like initials, gavels, columns), and color schemes are largely washed in blue, gray and white .  Lawyer bios are similar , as well : went to awesome law school, won big awards, had great achievements – without a word to say about how the attorney actually helps clients.   So, it’s easy to say that law firms all act alike and look alike, but it’s difficult to really bring home that point, lacking a graphical interpretation .  Now, while I still don’t have a graphical interpretation of how law firms are similar, we can generate an analogy using punk rock bands.     Yes, punk rock bands 😊 .  Any band stand out to you in this poster from a death metal festival in San Francisco ?     Yeah, Party Cannon , right ?  Every other band has basically the same logo style, in the same way that every law firm has the same logo style. ...

Last Child: Document Assembly Is Your Next Step

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Have you ever had to write a client’s name over and over again – so many times , that you mess it up ?  They really hate that .  How about adding the last of 5 children to an estate plan ?  Now, was her middle name Elise of Eliza ?  Honestly, who even knows any more.     These sorts of simple errors are really obnoxious for clients; but, it’s also totally understandable why attorneys commit them .  Lawyers aren’t robots – at least, not yet – so, it’s easy to make these mistakes, when you’re tired, or frustrated.   But, wait: You know what is a machine , and what does not run into these sorts of issues , or even get tired ?  Document assembly software !  Get this, you type in something once, and the field is applied globally .  You can use repeating dialogues to enter repetitive information .  Clauses are selected automatically, based on your logic choices .     Even better still, lots of softwares al...

Responsorial: How to Communicate with Reviewers Online

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Generally speaking, there are three types of reviews you’ll get online: great, middling and poor.     You can ( and perhaps, should ) respond to every last one; but, each one requires a different level of tact.   If you’re given a poor review online, you’re likely to be pretty peeved ; but, you can’t respond in kind, or release client confidences (ethics rules, people!) – instead, you need to be diplomatic .  Remember this reviewer already hates you, so you’re writing a response for your next potential client to see .  So, you can express your regret over what happened, talk about how your law firm strives to assist clients in whatever way it can, and let the review er know that they can reach out to you to address any issues they had with you .  It doesn’t matter if they never call (and, hopefully: they won’t ) , because you’re composing this for your next set of clients .  The more measured, balanced and thoughtful you sound, the more s...