Relaunch: How to Market Your Old Law Firm Like You Just Opened It

It’s a well-known fact that attorneys don’t spend enough effort staying in touch with clients and referral sources.  Updates are substantive and never personal.  Of course, that’s a problem -- because much of modern marketing is executing on an omnichannel plan, and staying relevant by staying in touch. 
 
So, if your law firm is really bad about keeping in touch with clients and referrals sources, why not pretend like you just started your law firm?  Reannounce yourself to the world, then use that as the launching pad for a consistent marketing program. 


 

So, what would you do if you were reopening a law firm, say, 10 years in? 

 

Glad you asked; here are three options: 

 

-Collect the fullest contact list you can (former and existing clients, referral sources and colleagues, friends and family), and send out an email about your practice.  Reorient people into what you do, and deliver a call to action.  What do you want interested parties to do?  Next: Think about how to extend that content marketing approach . . . How can you deliver quality information to your list every month? 

 

-Rebrand as if you’re branding your law firm for the first . . . which you probably are.  C’mon, you know you want to.  At the very least, create a new logo.  You know you’re logo is boring.  Embrace the opportunity.  Start to build a brand, and use that as a touchpoint to construct a more meaningful client experience. 

 

-Engage a new opportunity outside of your comfort zone.  In other words, get hungry again.  When you started your law practice, you’d take every opportunity to market yourself that you could.  You were more experimental.  But, you’ve gotten away from that.  So, take on some of the challenges that a startup would.  Join a new networking group.  Heck, start a new networking group!  Leave the Snickers behind, and get raw. 

 

. . . 

 

If you need to restart your marketing efforts, we can help. 

Through a unique partnership between the Maine Board of Overseers of the Bar and Jared Correia’s Red Cave Law Firm Consulting, Maine attorneys have access to experienced law practice management consultants at a special discounted rate. 

To get started, visit Red Cave’s landing page for Maine attorneys, and start running your law practice like a business.

Comments

Post a Comment

Popular posts from this blog

Pay It Forward: How to Incentivize Attorneys and Staff Beyond Salary

Image
Many law firm owners are comfortable just paying out a salary .  And, that can work, for sure .  But, if you want to drive revenue within your law firm, it makes sense to look at bonusing attorneys and staff in ways that will incentivize your employees to generate or close more cases for the firm, which will lead to additional revenue. Obviously, this is a bit easier for attorney staff, since lawyers can share fees with each other, which makes it easier to create a direct incentive plan .  But, for staff , you can bonus them without sharing fees, including for converting clients from leads, for example, by doing things like offering a $50 bonus for each lead closed, potentially in a certain time frame .   This is the same method that lead generation services use to get paid by law firms, without sharing fees.     But, the place that law firm owners can really make money here is by using origination fees to bonus their attorney staff .  Law firms ...
Read more

Perfect Timing: New Calendaring Tools Make It Easy to Connect with Leads and Clients

Image
Lawyers tend to be inefficient, and have difficulty engaging both leads and clients.  These hurdles are apparent when it comes to the scheduling process.  Attorneys and staff onboard leads for meetings, and schedule appointments with existing clients, via strings of emails -- and, delayed response s only extend the conversation, and the time frame.  And, while this is detrimental for client s (who demand speed and convenience), it’s even worse for leads, who may never convert, if they’re not onboarded simply, and easily.   The good news is that modern technology tools allow for scheduling without the intervention of humans, including you and your staff.  That means that you can say goodbye to all those extra emails, and wasted time.  Programs like Calendly and Acuity allow clients to book appointments directly onto a law firm or lawyer’s calendar, and include buffers and controls, so users aren’t overwhelmed.  LawTap offers a similar tool focu...
Read more

Close Sesame: Three Things You Can Do To Improve Your System Security Right Know

Image
It’s 202 4 , and everybody is still kind of bad with passwords.  Many passwords, in fact, still contain the word . . . password .  That can’t be good.     However, there are three simple moves that you can make to ensure that your passwords are more impressive, and difficult to hack .  That will, in turn, better secure the systems that you are using passwords to protect – which, at this juncture , are pretty much all your systems.   Step one, is to generate stronger passwords .  You can try passphrases .  You can use a password management tool, that will generate more secure passwords for you, so you don’t have to .  And, you can ensure that you’re not using the same password across multiple programs, which is dangerous, because if one gets hacked – they all get hacked.     Step two, is to lean into password managers .  Not only can those systems generate strong passwords for you, you can also use these tools to mana...
Read more