Open for Business: Why You Should Never Close On the Internet

Every time you complete a business-facing page -- your website, a social media profile, a review platform page -- you're always asked to provide an opening and closing time for your office. 

 

Don't. 

 

I mean, think about it: Does that jibe with the way modern consumers access businesses, or the way that modern business owners work?  Do you work 9-5?  Of course not.  You do things after hours, and you're frustrated when consumer service options don't exist after hours, too.  So are your clients.  And, guess what: If you indicate that your office closes at 5 pm, you're just giving your potential clients an excuse not to call you, and to call someone else instead.



Of course, this course of action necessitates the need for providing contact options for potential clients who contact you on off hours.  That contact option could be you.  Or, it could be a contact form.  Or, it could be a virtual engagement service or tool, like a virtual receptionist, live chat or chatbot service.  If you can engage your leads via a conversational mechanism -- 9 times out of 10, you can convert them.  

 

And, there's no reason that conversion can't occur after dinner. 

 

. . . 

If you need help building a cost-effective intake tool that ensure you’re always on, we can help. 

Through a unique partnership between the Maine Board of Overseers of the Bar and Jared Correia’s Red Cave Law Firm Consulting, Maine attorneys have access to experienced law practice management consultants at a special discounted rate. 

To get started, visit Red Cave’s landing page for Maine attorneys, and start running your law practice like a business.

Comments

Post a Comment

Popular posts from this blog

The Nice and Naughty List: How to Pick New Software

Image
Selecting new law firm software can be a daunting prospect .  There are so many options, that attorneys are often waylaid by a paralysis of analysis, and then don’t end up making any positive changes at all .  This is why a lot of law firms end up relying on old and obsolete technologies, rather than updating to modern tools .  Once again, inertia becomes the single worst enemy of law firms.   But, when lawyers do end up selecting specific softwares , they often do so in a hasty manner, just to ensure the painful process end s quickly .  In that case, the selected software is often not a good fit for the law firm, so that attorneys and staff end up wasting time building inefficient workarounds, that dress up the problem, and make the software just a little more palatable for the law firm ’ s use case.     Neither option is particularly compelling.     And, the truth of the matter is that the process of selecti ng the right software for a law firm is not an easy one , and it takes
Read more

Buried Treasure: What Software Features Are You Missing?

Image
What’s been great lately, is that lawyers are increasing their reliance on technology .  That means that law firms are adding efficiency, and revenue.     This is fantastic , absolutely .  But, there’s still more work to do.     That’s because lawyers may be overpaying for technolog y; and, it’s largely because they’re buying new stuff without looking harder at what they already have.   In fact , there are lots of instances where attorneys will purchase a new product without assessing whether they have that tool already included as a feature in another technology platform .  This often happens with productivity software and law practice management software .  The former can include tools like video conferencing and internal chat as product features (meaning you don’t have to pay any more money to use them); and, the latter can include tools like e signature and epayment as product features .  In some cases, and depending on a user’s subscription level, there may limitatio
Read more

Arrested Development: What Do Modern Law Firm Associates Want, Anyway?

Image
There’s a lot in flux around the legal industry of late .  Work roles, places and preferences seem to be changing constantly .  Yet, law firms continue to require associates to move business forward.     Managing partners often think, in these instances, about what the law firm needs .  But, even if in an employer’s market, it pays to consider what your associates ( and potential associates ) actually do want – especially if you want those associates to stick around for a while, along with all the capital you’ve invested in them.   One of the major challenges of hiring is that those doing the hiring are often a generation (or more) removed from those they are hiring .  There’s lots of barriers there to begin with; and , most of those hiring partners are not going to take the time to learn more about candidate preferences.     So, let’s do a quick crash course on what millennial ( and younger ) employees want out of an associate position:     Flexibility. Especially with the m
Read more